What is Future Icons
A global platform for the next generation of bartending talent.
Bartenders ready to define the future of cocktails create one cocktail using brands from across the Bacardi range — for the chance to become an icon. You get to discover them first.
The road to the crown
Now on Menu
You're hereBartenders serve their FUTURE ICONS cocktail to guests across the city.
Judges Visit
Expert-judgedA panel scores the perfect mix of tradition and innovation.
Regional Finals
Expert-judgedTop talent from each region goes head to head.
India Finals
Expert-judgedFinalists compete to be crowned India’s FUTURE ICON.
Global Final
The champion represents India on the world stage.
Where you come in
You won't score the drinks this season — but you decide who gets noticed. Discover the talent, taste their cocktail, share the moment. Every visit is a spotlight.
Brands from across Bacardi
Every entry is built on the Bacardi family of brands.
Dewar's
Blended Scotch Whisky
Grey Goose
Premium French Vodka
Patrón
Additive-free Tequila
Bacardí
Superior White Rum
Drink Less. Drink Better. Drink Responsibly.