Flavoured vodka is vodka with flavour additions — typically infused after distillation, though some premium expressions use redistillation with the flavouring ingredients. Citrus is the most popular category (Absolut Citron, Stoli Lemon, Belvedere Citrus). Berry follows (raspberry, strawberry, blueberry expressions). Vanilla, chocolate, caramel, espresso, and increasingly exotic flavours like rose, lychee, and chilli round out the category. Magic Moments dominates the Indian flavoured vodka market with multiple variants — Dazzle (flavoured), Verve (lemon), Wave (orange), and others. Premium imported flavoured vodkas (Absolut, Stoli) compete in the upper segment.

Three reasons. First, palate accessibility — many Indian drinkers find unflavoured vodka harsh and prefer the smoother, sweeter profile of flavoured varieties. Second, simple cocktail compatibility — flavoured vodka with cola, soda, or fruit juice produces appealing drinks without complex bartending. Third, social drinking culture — flavoured vodkas appeal to younger and female drinkers who may find whisky or beer too strong or bitter. Magic Moments and similar brands have built the entire category on these foundations, making flavoured vodka one of India's fastest-growing spirit categories.

On the rocks for premium expressions — let the flavour reveal itself slowly. Vodka Soda with the matched flavour (citrus vodka with soda and lime; berry vodka with soda and a fruit garnish). Cosmopolitan with citrus or berry vodka. Espresso Martini with vanilla or coffee vodka. Avoid pairing flavoured vodka with strongly flavoured mixers — the flavours can clash. Best results come from simple, complementary mixers that let the vodka's flavour shine.