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Overview
Bira 91 is a bold and unconventional Indian craft beer brand known for its unique flavors, playful branding, and modern appeal. Founded in 2015 by Ankur Jain, Bira 91 quickly gained popularity for offering smooth and refreshing beers tailored to young, urban consumers. Initially brewed in Belgium before transitioning to India, Bira 91 is crafted with high-quality ingredients sourced globally, including from France, Belgium, and the Himalayas. Its branding, featuring a reverse B symbolizing rebellion and a monkey mascot reflecting youthful energy, has made it a market leader in premium craft beers.
Tasting Notes
Nose
Citrusy, floral, malty, or roasted coffee notes, depending on the beer variant.
Finish
Clean and crisp, with low to moderate bitterness and lingering malt or spice notes.
Palate
Smooth and refreshing, with flavors ranging from light wheat and citrus to bold hops and roasted malts.
Appearance
Varies by variant, ranging from cloudy golden (White) to deep amber (Boom).
The Story
Bira 91 was founded by Ankur Jain, an Indian entrepreneur with a background in technology and business. After importing craft beers from Europe and the US, he launched Bira 91 in 2015. The brand rapidly gained a cult following due to its modern branding and innovative flavors. Initially brewed in Belgium, production later moved to India, while maintaining global-quality ingredients. Bira 91 has since become one of India’s leading craft beer brands, expanding internationally while staying true to its creative and rebellious spirit.
How to Enjoy
Straight & Chilled
Bira 91 is best served ice-cold for maximum refreshment.
Proper Pouring
Tilt your glass at a 45-degree angle and pour slowly for a good head.
Best Pairings
Pair Bira White with seafood, Bira Blonde with spicy snacks, and Boom with hearty meals.
Pairing Ideas
Cocktail Inspirations
Bira Spritz
Bira White with orange juice and soda.
Blonde Radler
Bira Blonde with lime and ginger ale.
Stout Espresso Martini
Malabar Stout with cold brew coffee and vanilla liqueur.
Food Pairings
- Seafood and sushi with Bira White
- Spicy Indian snacks with Bira Blonde
- Barbecued dishes with Bira Boom
- Desserts with Bira Malabar Stout
Why Choose Bira
Frequently Asked Questions
Final Verdict
Bira 91 is more than just a beer—it’s a cultural statement. With its innovative flavors, rebellious branding, and commitment to quality, it has successfully carved out a niche in the Indian craft beer market. Whether you prefer a light wheat beer, a crisp lager, or a bold stout, Bira 91 offers something for everyone.
Explore Bira
Bira
Bira Boom Can
500ML
Bira
Bira 91 Superfresh Natural White Beer
650ML
Bira
Bira Rise Rice Strong Can
500ML
Bira
Bira Gold Can
500ML
Bira
Bira Blonde
650ML
Bira
Bira Blonde Can
500ML
Bira
Original Bira 91 Strong Beer
650ML
Bira
Bira Gold
650ML
Bira
Bira 91 Light Low Calorie Lager
330ML
Bira
Bira Boom
650ML
Bira
Bira 91 Indian Pale Ale
330ML
Bira
Bira 91 Malabar Stout Indian Coffee
330ML
Bira
Bira 91 Rise Rice Strong Lager Beer
650ML