Overview

Bira 91 is a bold and unconventional Indian craft beer brand known for its unique flavors, playful branding, and modern appeal. Founded in 2015 by Ankur Jain, Bira 91 quickly gained popularity for offering smooth and refreshing beers tailored to young, urban consumers. Initially brewed in Belgium before transitioning to India, Bira 91 is crafted with high-quality ingredients sourced globally, including from France, Belgium, and the Himalayas. Its branding, featuring a reverse B symbolizing rebellion and a monkey mascot reflecting youthful energy, has made it a market leader in premium craft beers.

Story

Bira 91 was founded by Ankur Jain, an Indian entrepreneur with a background in technology and business. After importing craft beers from Europe and the US, he launched Bira 91 in 2015. The brand rapidly gained a cult following due to its modern branding and innovative flavors. Initially brewed in Belgium, production later moved to India, while maintaining global-quality ingredients. Bira 91 has since become one of India’s leading craft beer brands, expanding internationally while staying true to its creative and rebellious spirit.

How To Enjoy

Pairing Ideas

Why Choose Bira 91

• Distinctive flavor profile with low bitterness and smooth drinking experience.
• Crafted for modern Indian consumers with fun and youthful branding.
• High-quality ingredients sourced from France, Belgium, and India.
• Became a cult favorite through word-of-mouth and strategic distribution.
• Sustainable brewing practices and eco-friendly production.

Frequently Asked Questions