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LivCheersThe Invitation01 / 09
Friends dancing with BACARDÍ mojitos
Santiago de Cuba · 1862Do what moves you
BACARDÍ

Rum,
Rhythm
& real vibes

The original white rum. Eight generations of one family, one unstoppable Latin Caribbean beat — and the serve everyone at the table already knows.

Nine beats.
One bottle.
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01 · The Rhythm

BACARDÍ brings
the rhythm

The same beat that pushed a small family distillery in Santiago de Cuba to redefine rum for the world still runs through the brand. Three things carry it. Tap one.

Freedom

The invitation. BACARDÍ creates the moments where nobody is watching how you dance — the confidence to let go and be your true self, without the fear of being judged.

How the brand sounds
Magneticbut not mysterious
Energisingbut not shouty
Truly storiedbut not melancholic
Rhythmicbut not poetic

Freedom to be
who you really are

02 · Since 1862

The rum
of
the bat

Doña Amalia Bacardí found a colony of fruit bats in the rafters of the distillery — a sign of good health, family unity and good fortune. She put one on the bottle, and Santiago started asking for el ron del murciélago. The rum of the bat.

1862
Santiago de Cuba
8
Generations, one family
750+
Awards, most in rum
The long flight from Cuba
1862
A small distillery in Santiago

Facundo Bacardí Massó filters rum through charcoal and mellows it in oak — and invents the light, mixable white rum.

1862
The bat goes on the bottle

Doña Amalia spots the fruit bats in the rafters. A symbol of good health, family unity and fortune, and the name locals use for the rum.

1960
The long flight from Cuba

The family leaves Cuba with the yeast strain and the trademark, and starts again in Puerto Rico and Mexico. Nothing about the liquid changes.

Today
Still family-owned

Eight generations on, the largest family-owned spirits company in the world — and the most awarded rum in it.

BACARDÍ White Rum
Charcoal-filtered, aged in oak, blended for mixing
A rum you have to explain
New label, no bar call
✓Two words at the bar and everyone knows what is coming.
The original white rum. Filtered through charcoal and mellowed in oak so it lifts a drink instead of fighting it.
Indicative price aggregated across retailers. LivCheers does not sell or deliver alcohol.
04 · The Serves

Your playlist
for the night

Four serves, four tempos. Every one of them is three ingredients or fewer.

BACARDÍ & Cola
The bar call
Pour
Carta Blanca50 ml
Chilled cola150 ml
Lime wedge2
Method

Fill a tall glass to the top with ice — more ice, less dilution. Pour the rum, top with cold cola, squeeze one lime in and drop the second on top. Never stir it flat.

BACARDÍ & ColaBACARDÍ Carta BlancaThe serve · BACARDÍ & Cola
05 · The Icon Serve

Mix two
greats,
move to one rhythm

Rum and cola is the bar call the whole country already makes. Say the name in front of it and the drink changes — drier, brighter, with the lime doing the talking.

50ml
Carta Blanca
150ml
Chilled cola
2
Lime wedges
Tall
Ice to the top
BACARDÍ Carta Blanca

You're the BACARDÍ
to my cola

06 · Near You

Join
the party

The bars pouring a BACARDÍ signature around Agra for FUTURE ICONS — where the rum is mixed properly and the room is already moving.

07 · The Range

One family,
every tempo

From the white rum that mixes everything to the sipping reservas aged under the Caribbean sun — here is what Agra pours, and what it costs.

Take the rhythm home
BACARDÍ

Take the
rhythm
home

One family since 1862. The most awarded rum in the world, and the two words the whole bar understands. Whatever the night is doing, this is the bottle that keeps up with it.

Do what
moves you
LivCheers

Prices are indicative and aggregated across retailers. LivCheers helps you discover & compare — we do not sell or deliver alcohol. Intended for people above 25 years of age.

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